FastFruit

• Vending machine conceptual design
• Homepage design
• Information detail

For my last assignment in university, I created a business concept based on a trend. In competition with other students, we needed to get our concepts in the news. My concept was based on the trend of a healthier lifestyle on the move. Many companies sell healthy products to-go, but at a very high price. For a lot of people, healthy food is becoming a luxury. My idea was to offer healthy, seasonable, locally produced fruit for a price that you will pay at the market.

The concept
FastFruit. A fast food vendor machine that provides healthy fruit instead of fried snacks. For the price of a nickel. No waiting time, no additives to keep sliced food looking good. Just healthy, organic fruit. To get maximum potential out of the concept, the FastFruit automat was to be placed in the new main hall of Rotterdam Central Station.

The result
After having had an interview with Idealize.nl, an idea platform, the story got picked up by newspapers like Algemeen Dagblad, Nu.nl, various blogs, some news radio stations and was published in such well-known magazines as Viva and Delicious. Even today, people still write about the concept. It was awarded a top 10 place in the Vers Top 100 list. I hope one day someone will pick up this concept to make our world a healthier place.

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Contribution: concept & design
Januari 2010